Posts Tagged ‘Theater’

Cinema Advertising – Is it too much?

Tuesday, September 15, 2009

Movie ReelAs a marketer I always look at advertising mediums to see how they might be impactful to their particular audience. Sometimes I am the target, but mostly I am not – at least in that moment in time.

I know that cinema advertising has been around for quite some time now. I even expect to see a commercial or two before the previews. But on this last occasion – a trip to the movies with my wife – my patience ran thin. I could not wait to get to the previews as the commercials just kept coming. I do not know how many there were or the actual advertisers. But I can say this, I was actually annoyed.

I go to the movies to be entertained. As a captive audience in a theater, I would expect advertisers to entertain.  The advertisements were neither entertaining nor memorable.

Is cinema advertising effective? I don’t frequent the movie theater very often, so maybe I’m not their target audience. I arrived 5 minutes before the scheduled movie time and the pre-roll was already in motion. But the long wait for the actual  previews was too much for me.

Is it just me,  or are theater operators selling too much ad time before the feature presentation?