Posts Tagged ‘Creative’

Does The Savings Train Waste Energy?

Friday, August 27, 2010

Commuting to work today I saw a line of white cars and trucks with a billboard on the top of each one. There were about 10 in total. Because I was traveling at the speed of light on I-215 with 10,000 other vehicles, I was not able to take a photo safely and post it here. I’ve seen this Savings Train one other time on this stretch of road. It is promoting Tim Dahle Nissan here in Salt Lake City (or another suburb of).

They were courteous drivers. I weaved into and out of their train and they basically stayed in one lane of traffic.

I don’t know where they were headed as I exited onto 201 and they continued North. I wonder though, was it worth all of the CO2 emissions and crowding of I-215 for the sake of a promotion?

Now crowding, may be too harsh of a label. But 10 cars is 10 cars, especially if they were wasteful miles. Was there a purpose to this train other than the advertising? I could understand if they were shuttling cars to an event or something, but to just drive around – without another purpose – that is just wasteful to me.

Is it effective? Yes, I saw it. The line of vehicles did catch my eye. But, Savings Train? Come on. They certainly aren’t saving gas, energy and CO2. Let alone, adding to the congestion on the road.

It was just yesterday that the air quality was so poor that the electronic road signs were asking drivers to not drive. And here it is the next day, 10 cars/trucks from Tim Dahle Nissan driving around with billboards on their roofs … saving.

If they really cared about the energy used in this promotion, maybe they should have used 10 new Nissan Leaf vehicles that are 100% electric and have zero tailpipe emissions. If they used the Leaf vehicles, then I can tie the Savings Train message to Tim Dahle. Save energy. Save money. Save with Tim Dahle.

With the green movement so prevalent right now in everything from marketing to politics – I can only think that Tim Dahle Nissan, or their ad agency Kassing Andrews, haven’t been paying attention.

But the Savings Train appears to end on the road … literally. Other than seeing the Savings Train itself, the agency’s Facebook page is the only place I could find a mention of this promotion.

Kassing Andrews Advertising Have you seen the Tim Dahle Nissan Savings Train?? Watch for it and text! Weekly prizes that include ipad, trips, cash, etc!

I would have expected to find more about the Savings Train on the Tim Dahle web sites, Twitter or Facebook pages. No photos posted. No number to text to (unless it was written on the moving vehicles and I missed it). No rules and regs about the weekly prizes. No editorial that I could find. Not even the Tim Dahle Nissan Live Chat operator could provide me with information. He recommended I call a toll-free number for more information.

Maybe the savings was in the promotion of the promotion.

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SuperBowl Outplays Advertisements

Monday, February 8, 2010

This year I believe we finally had a SuperBowl game that was more entertaining than the TV advertisements. Not to take anything away from the New Orleans Saints defeating the Indianapolis Colts, but the advertisements shown during the game were not up to the caliber I’d expect for spending $2.6MM for 30 seconds.

There was too much shock value with men in underwear, sexual imagery and portraying men as dumb, stupid and “spineless”. Focusing on sex appeal alone shows an apparent lack of creativity to entertain and persuade your audience to use your product. By comparison, this year’s SuperBowl ads fell far short of great creative, except for a few advertisers, than in years past.

McDonald’s makes old new again

McDonald’s revamped an old spot “Showdown” about an exaggerated HORSE game between Michael Jordan and Larry Bird. The spot originally aired during the 1993 SuperBowl. In this new spot, which appeared before the start of the game, McDonald’s looked to re-ignite the highly popular spot with today’s NBA superstars LeBron James and Dwight Howard.

6 more weeks of football

After seeing a few rodents gracing the screen, the “Punxsutawney Polamalu” was a refreshing, if not funny change of pace. And who wouldn’t want 6 more weeks of football, served up by TruTv of course.

The rodent infestation from advertisers Monster.com, Cars.com and Honda was not as inspiring as the monkeys of CareerBuilder, the AFLAC Duck, Budweiser frogs, Budweiser Clydesdales and other mascots of by-gone ads.

Energy without the controversy

Snickers finally came through with a spot that avoided all controversy from its 2007 commercial. Featuring Betty White getting pummeled in a backyard football game, Snickers comes to the rescue with resurgent energy. An over-the-top, silly portrayal of a guy playing football like an old lady until re-energized with a Snickers bar.

The remainder of the SuberBowl spots did little to encourage me of great creative. This year, I watched the SuperBowl for the game…not the commercials.

JetBlue gives advice to new CEO travelers

Friday, April 3, 2009

As the economy tanked in 2008 and bail outs abounded for financial institutions, JetBlue offers advice for new coach-class CEO travelers in three short videos seen at welcombigwigs.com.

CEOs of big corporations – primarily in the financial and auto industries – have been taking a beating from consumers and taxpayers over their bonuses, raises, and lavish spending including their private corporate jets.  JetBlue makes a timely campaign capitalizing on this frenzy with their spoof on CEO travelers.

JetBlue's "The CEO's Guid to Jetting"

JetBlue's "The CEO's Guide to Jetting"

In its first video Welcome Aboard, the announcer says “JetBlue can get

you to many cities where you already own homes, or hide money…Aruba, Vegas, St. Maarten, Nantucket. They even have service to D.C. so you’ll never be late for a congressional hearing.”

With superb writing, JetBlue hits the funny bone while also touting its

best features for the “regular people”.

In its second spot The Airport, our would-be CEO, Carl Davis, experiences JetBlue’s terminal T5 at JFK for the first time. Here, Carl interacts with a Kiosk that is, “easier than writing off a toxic asset.”

JetBlue created a wonderful series that shows troubled CEOs how to fly with the regular people.