Archive for the ‘Viral Campaign’ Category

The Consumer Divorce

Friday, December 4, 2009

I stumbled across this YouTube video by Microsoft (Europe) produced back in 2007 as a viral video campaign.  It appears their blog has since been removed–www.bringtheloveback.com.

However, I still believe the message holds true today. Even as social media has been the big buzzword and push of the last year or so, I think advertisers have a long way to go in engaging with consumers.

This video, comical at times and cleverly written, shows an advertiser and consumer having a conversation where the consumer wants a divorce. The woman (consumer) tries to explain how she has changed and that they are not spending time in the same places anymore. The man (advertiser) tries to tell her he has been speaking to her – which is exactly her point. He does all the talking and there is no engagement.

I think Microsoft did a good job in showing us that advertisers need to listen more and provide more ways for engagement instead of just speaking at consumers. Now whether Microsoft has taken its own words to heart in the last 2 plus years, I do not know.

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JetBlue gives advice to new CEO travelers

Friday, April 3, 2009

As the economy tanked in 2008 and bail outs abounded for financial institutions, JetBlue offers advice for new coach-class CEO travelers in three short videos seen at welcombigwigs.com.

CEOs of big corporations – primarily in the financial and auto industries – have been taking a beating from consumers and taxpayers over their bonuses, raises, and lavish spending including their private corporate jets.  JetBlue makes a timely campaign capitalizing on this frenzy with their spoof on CEO travelers.

JetBlue's "The CEO's Guid to Jetting"

JetBlue's "The CEO's Guide to Jetting"

In its first video Welcome Aboard, the announcer says “JetBlue can get

you to many cities where you already own homes, or hide money…Aruba, Vegas, St. Maarten, Nantucket. They even have service to D.C. so you’ll never be late for a congressional hearing.”

With superb writing, JetBlue hits the funny bone while also touting its

best features for the “regular people”.

In its second spot The Airport, our would-be CEO, Carl Davis, experiences JetBlue’s terminal T5 at JFK for the first time. Here, Carl interacts with a Kiosk that is, “easier than writing off a toxic asset.”

JetBlue created a wonderful series that shows troubled CEOs how to fly with the regular people.