Archive for the ‘Social Media’ Category

Tweet prompts parking change in downtown Knoxville

Friday, September 25, 2009

Buses downtownWe’ve all heard of stories of how businesses are using Twitter to drive sales or improve customer service. But one tweet from a tired homeowner who is also a hi-level exec from a local bank,  prompts change in downtown Knoxville, TN.

I found it very inspiring to discover the local government was using the social media tool to monitor the voice of its residents. Kudos to the City of Knoxville.

Read the full article here.


How Twitter is Changing the Way We Live

Friday, June 19, 2009

Twitter changing the way we live

As I continue to read more and more about the opportunity of Twitter, new examples are showing up everywhere. Take a look at this article on Time a couple of weeks ago about how Twitter will change the way we live.  I agreed that at first sight, why would I care about what my friends had for breakfast this morning? But Twitter is becoming more than just a posting of daily routines. People are finding ways to use Twitter that provides value.

In the article above, the author writes about how Twitter changed the dynamics of a conference and how its content was shared with the world. However, Twitter is only the latest tool in a series of changes to how information is shared.

It goes on to state,

“Twenty years ago, the ideas exchanged in that conversation would have been confined to the minds of the participants. Ten years ago, a transcript might have been published weeks or months later on the Web. Five years ago, a handful of participants might have blogged about their experiences after the fact.”

Enter Twitter,

“Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange.”

Twitter is definitely changing the way we live, learn and communicate with the world just like blogging has done rather recently and the what the Internet has done in general.

Here are some ways that Twitter is changing our lives. Check the air quality in the city of Beijing.  Gain awareness for non-profit organizations. Rally the troops to protest online. Get customer service from businesses. Place your order to go.  Find a new job. Campaign for office.

These are just a few examples. Twitter is helping people to sell, prospect, educate, invite, converse, promote, teach, help, assist, brand, serve, publish, gather, demonstrate, advertise, market, announce, elect and more. Now it is your turn to see how Twitter can help you.

Twitter value

Thursday, June 4, 2009

Have you started to Twitter yet? Are you tweeting for business or for personal reasons? I’m still torn on the value of Twitter. From a personal perspective, I don’t care to share the mundane minutiae of every action or event in my day. Nor do I care to read that of others. From a business perspective, there are glimmers of benefits to Tweets. I am responsible for the @GetTeamGear Tweets and am still working at it to find the business value while at the same time adding value to the community and industry.



I’ve read a few case studies on companies that have seen success from using Twitter. (Courtesy of MarketingProfs) Even today at MarketingProfs, there is another example of Twitter success with the “We Love Eric” movement. But, there can also be a dark side. Your tweets live on forever, so be careful of the posts you make. Tweets that hold anger, bad jokes, off-color comments, insults and the like can all come back to haunt you.

If you are new to Twitter there are many do’s and don’ts that have been written, blogged, tweeted, and posted. You won’t have to search too far to find them. This should get you up to speed pretty quick. But I believe the best way is to jump in and begin for yourself. Find out what you are passionate about and contribute to the community of Twitter fans that share the same.

Twitter can be a powerful tool in your marketing tool kit. You just need to find the right use in your situation. As marketing budgets shrink, social media is finding a home in the marketer’s arsenal.

Have you found success?

If you still can’t seem to figure out just what all the hoopla is about, there is always the next generation of technology coming…Flutter, the nano-blogging platform. Check out the mokumentary below.