Archive for the ‘Events’ Category

Digital Marketing World helps marketers re-focus

Wednesday, April 1, 2009

MarketingProfs put on an excellent Virtual Tradeshow today…Digital Marketing World –  Spring 2009.  In case you missed it, there will be another one in September. This was my first virtual tradeshow and this event exceeded my expectations by far.

There were some great presentations for both B2B and B2C marketers. Numerous resources were available for download from Exhibtors in the Exhibit Hall.  Topics included SEM, SEO, Email marketing, Customer Behaviors, Viral Marketing. You could find information in several formats including whitepapers, product sheets, podcasts, and brochures as well as links to exhibitor web sites.

The day-long event included presentations from David Meerman Scott, Southwest Airlines, Forrester Research and others. There was also a Keynote address by David Plouffe, Barack Obama’s 2008 Presidential Campaign Manager.

I would recommend checking out the Fall show this September.