GAP Goes Back To Basics

To be honest, I thought that GAP had faded into history.  But as this AMA video states, GAP Storefrontthe company plans to close quite a few stores in the United States to try and reverse a trend of falling revenue and has hired its first global CMO to get its brand back on track.

Maybe they will have better luck strategically with a CMO on staff guiding their image and products.  You may recall the debacle they experienced when GAP tried to implement a new logo back in 2010 and ultimately caved after 1 week of consumer backlash.

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