JetBlue gives advice to new CEO travelers

As the economy tanked in 2008 and bail outs abounded for financial institutions, JetBlue offers advice for new coach-class CEO travelers in three short videos seen at welcombigwigs.com.

CEOs of big corporations – primarily in the financial and auto industries – have been taking a beating from consumers and taxpayers over their bonuses, raises, and lavish spending including their private corporate jets.  JetBlue makes a timely campaign capitalizing on this frenzy with their spoof on CEO travelers.

JetBlue's "The CEO's Guid to Jetting"

JetBlue's "The CEO's Guide to Jetting"

In its first video Welcome Aboard, the announcer says “JetBlue can get

you to many cities where you already own homes, or hide money…Aruba, Vegas, St. Maarten, Nantucket. They even have service to D.C. so you’ll never be late for a congressional hearing.”

With superb writing, JetBlue hits the funny bone while also touting its

best features for the “regular people”.

In its second spot The Airport, our would-be CEO, Carl Davis, experiences JetBlue’s terminal T5 at JFK for the first time. Here, Carl interacts with a Kiosk that is, “easier than writing off a toxic asset.”

JetBlue created a wonderful series that shows troubled CEOs how to fly with the regular people.

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