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	<title>Marketing Mind</title>
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		<title>GAP Goes Back To Basics</title>
		<link>http://marketingmind.wordpress.com/2011/11/21/gap-goes-back-to-basics/</link>
		<comments>http://marketingmind.wordpress.com/2011/11/21/gap-goes-back-to-basics/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 11:46:25 +0000</pubDate>
		<dc:creator>Kyle Hendren</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://marketingmind.wordpress.com/?p=210</guid>
		<description><![CDATA[To be honest, I thought that GAP had faded into history.  But as this AMA video states, the company plans to close quite a few stores in the United States to try and reverse a trend of falling revenue and has hired its first global CMO to get its brand back on track. Maybe they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingmind.wordpress.com&amp;blog=3803880&amp;post=210&amp;subd=marketingmind&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Does The Savings Train Waste Energy?</title>
		<link>http://marketingmind.wordpress.com/2010/08/27/does-the-savings-train-waste-energy/</link>
		<comments>http://marketingmind.wordpress.com/2010/08/27/does-the-savings-train-waste-energy/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 17:38:32 +0000</pubDate>
		<dc:creator>Kyle Hendren</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Leaf]]></category>
		<category><![CDATA[Nissan]]></category>

		<guid isPermaLink="false">http://marketingmind.wordpress.com/?p=199</guid>
		<description><![CDATA[Commuting to work today I saw a line of white cars and trucks with a billboard on the top of each one. There were about 10 in total. Because I was traveling at the speed of light on I-215 with 10,000 other vehicles, I was not able to take a photo safely and post it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingmind.wordpress.com&amp;blog=3803880&amp;post=199&amp;subd=marketingmind&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Opportunity missed to reinforce brand</title>
		<link>http://marketingmind.wordpress.com/2010/07/21/opportunity-missed-to-reinforce-brand/</link>
		<comments>http://marketingmind.wordpress.com/2010/07/21/opportunity-missed-to-reinforce-brand/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:50:41 +0000</pubDate>
		<dc:creator>Kyle Hendren</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Fuddruckers]]></category>

		<guid isPermaLink="false">http://marketingmind.wordpress.com/?p=186</guid>
		<description><![CDATA[Most companies work hard to create and build their brand. Countless hours are put into naming, positioning, colors, design, typefaces, scripts, education, promotions and more. It was on a family vacation this summer when I happened to make my way to a Fuddruckers restaurant near Des Moines, IA. We stopped into Fuddruckers because we knew [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingmind.wordpress.com&amp;blog=3803880&amp;post=186&amp;subd=marketingmind&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>SuperBowl Outplays Advertisements</title>
		<link>http://marketingmind.wordpress.com/2010/02/08/superbowl-outplays-advertisements/</link>
		<comments>http://marketingmind.wordpress.com/2010/02/08/superbowl-outplays-advertisements/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 00:03:05 +0000</pubDate>
		<dc:creator>Kyle Hendren</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[SuperBowl]]></category>

		<guid isPermaLink="false">http://marketingmind.wordpress.com/?p=181</guid>
		<description><![CDATA[This year I believe we finally had a SuperBowl game that was more entertaining than the TV advertisements. Not to take anything away from the New Orleans Saints defeating the Indianapolis Colts, but the advertisements shown during the game were not up to the caliber I&#8217;d expect for spending $2.6MM for 30 seconds. There was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingmind.wordpress.com&amp;blog=3803880&amp;post=181&amp;subd=marketingmind&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Timberland makes right move with Haiti sponsorship</title>
		<link>http://marketingmind.wordpress.com/2010/01/26/timberland-makes-right-move-with-haiti-sponsorship/</link>
		<comments>http://marketingmind.wordpress.com/2010/01/26/timberland-makes-right-move-with-haiti-sponsorship/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 17:44:04 +0000</pubDate>
		<dc:creator>Kyle Hendren</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Sponsorships]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Timberland]]></category>

		<guid isPermaLink="false">http://marketingmind.wordpress.com/?p=174</guid>
		<description><![CDATA[If you haven&#8217;t heard of the Timberland sponsorship with Wyclef Jean and his Yéle Haiti Foundation you can get up to speed here. The marketing partnership between Timberland and musician Wyclef Jean was signed last fall, just a few months before the devastating earthquake in Haiti. The original partnership was designed to grow awareness for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingmind.wordpress.com&amp;blog=3803880&amp;post=174&amp;subd=marketingmind&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Marketing Mind</media:title>
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